Girls Inc. Media Literacy Grades 4-6

Girls Inc will once again be hosting their media literacy at FMIS starting on Wednesday, April 11th from 310-410pm.  The program will run for 10 weeks.


Media Smarts builds girls’ analytical and creative skills. Girls investigate the use of slogans, logos, merchandising, and target marketing in media and consider the realness of reality TV. Girls increase their awareness of the scope and power of the media and the effects of media messages on girls and women. They learn to investigate what they see and hear in the media and advocate for change in entertainment, news, and advertising. Girls have the opportunity to create media that are realistic and reflective of their lives. They
Media Smarts (for girls grades 4-6)
Media Smarts: Participant Learning Outcomes by sessions
1 - Welcome- To recognize the purpose of various media (to inform, entertain, persuade)
2 – Media Fact and Fiction - To recognize the ways in which real life differs from media, and to set their life expectations accordingly
3 – Staying Informed - To appreciate the value of accessing multiple sources of news
4 – Advertising Tricks of the Trade - To understand that the purpose of slogans, logos, celebrity endorsements, and merchandising is to persuade people to buy or use certain products
5 – Targeting Tactics - To become aware of the ways in which advertising is marketed at different groups
6 – Stereotypes vs. Diversity in the Media - To seek out diversity in the media
7 – Media and Beauty - Discuss how and why to resist media pressures to look a certain way
8 – Girls on Screen - Seek out and recognize strong, smart, and bold female characters in the media
9 – Girls re-cast TV - Consider why some movies get made and others do not
10 – Get the message out -  To consider ways that media can make a positive impact on society and create their own message


Contact us: 780-790-9236
also learn about media-related careers and the positive use of the media.
Why is a media literacy program for girls important? On average, girls ages 8 to 18 are exposed to media for 8 hours per day, and use media for 6 hours per day. Almost every media form studied provides ample evidence of the sexualisation of women, including television, music videos, music lyrics, movies, magazines, sports media, video games, the Internet, and advertising
About Girls Inc. of Northern Alberta
Girls Incorporated of Northern Alberta is a non-profit organization with a mission to inspire all girls to be strong, smart and bold. We provide girls 6 to 18 years old with the knowledge and skills needed to break free from gender stereotypes, create social change, be proud of who they are and be confident in their own skin.